Brewed Monday Coffee Visits the São Paulo Coffee Festival: A Journey of Learning, Connection, and Commitment to Quality

The Heart of the Festival

The São Paulo Coffee Festival is one of the most important celebrations of coffee culture in South America. Hosted in the heart of Brazil’s legendary coffee scene, the event brings together industry professionals, producers, and enthusiasts from across the globe. Its purpose is to spotlight the richness of Brazilian coffee, showcase new technologies and trends, and foster relationships that move the entire industry forward.

From the start, we were impressed by the scale and depth of the festival. The event featured live roasting sessions, panel discussions on sustainability and innovation, barista competitions, and countless opportunities to connect with the people who bring coffee to life. It was clear that this was not just a festival, but a movement that is shaping the future of coffee.

For Brewed Monday Coffee, being part of that movement is vital. Our trip was focused on more than just pleasure. We were there to engage. We met face to face with the farmers who cultivate the beans we love, learned from experienced roasters who are pushing the boundaries of flavor and technique, and discussed best practices in exportation and packaging with logistics experts who understand how to maintain freshness and consistency at scale.

Learning From the Source

One of the best aspects of our visit was the chance to speak directly with coffee farmers. These conversations reminded us that every bean has a journey, and that journey begins with soil, sun, and a deep respect for the land. Brazil is the largest coffee producer in the world, and the growers we met shared invaluable insight into the regional differences in flavor, the impact of climate on crops, and the evolving techniques being used to cultivate more sustainable and resilient harvests.

We learned about new techniques that are unlocking unique tasting notes. We explored the different areas of Brazil and were immersed in the ways coffee is grown in the country. We left inspired by the passion and innovation that so many farmers bring to their work every single day.

Connecting With Roasters and Exporters

Our conversations did not stop at the farm. Roasters and exporters were out in full force at the São Paulo Coffee Festival, and we had the opportunity to deepen our knowledge of how beans are transformed, transported, and prepared for consumption.

We were able to exchange ideas with some of the most respected roasters in Brazil. Luiz, from La siesta34 São Bento do Sapucaí was gracious enough to do an Instagram live with us where we discussed many different topics. These discussions covered roast profiling, green bean grading, quality control, and the subtle adjustments that can elevate a roast from good to incredible. Another great discussion was with Jozeane Santos, who is located in Minas Gerais. She told us of the anaerobic process, which is a method where coffee cherries are fermented with little to no oxygen. This results in some very distinct flavor profiles and was very educational for us.

We also talked to experts in packaging and exportation who are solving real-world challenges around preservation and shipping. Whether it is new vacuum-sealing techniques or advancements in moisture control, these innovations help ensure that when you open a bag of Brewed Monday Coffee, it tastes exactly the way it was meant to.

Why This Matters to You

You may be wondering why a trip like this matters to our customers. The answer is simple: our commitment to these events is about ensuring we are always bringing you the best product possible.

Staying up to date on the latest practices and releases in the coffee world means we are not just reacting to trends; we are anticipating them. It means we are constantly learning, refining our approach, and improving the quality of every batch we roast. It means we are building relationships with the people who grow and prepare our beans, ensuring that we know exactly where your coffee is coming from and how it was produced.

Events like the São Paulo Coffee Festival give us the tools, the insights, and the connections to do just that. They reaffirm our belief that great coffee is never an accident. It is the result of thoughtful sourcing, ongoing education, and a network of passionate people working together toward a common goal.

A Festival of Purpose

To learn more about the São Paulo Coffee Festival, you can visit their official site here: https://www.saopaulocoffeefestival.com.br. The festival exists to celebrate Brazil’s place in the global coffee landscape and to foster dialogue around quality, sustainability, and innovation. It is a space for professionals and coffee lovers alike to come together and shape the future of coffee culture.

We are proud to have been part of this experience and even more excited to bring what we learned back to Brewed Monday. Whether it is through sourcing a new micro-lot, refining a roast profile, or collaborating with a new farmer we met in São Paulo, we are always working to push the boundaries of what great coffee can be.

What’s Next

As you know from our previous visits to events such as Cafexpo, we will continue investing in relationships with producers, exploring new processing methods, and seeking out knowledge wherever it can be found. Because to us, coffee is not just a product, it is a continuous pursuit of excellence.

Thank you for supporting Brewed Monday Coffee. Whether you have been with us since the farmers markets or you just discovered us recently, we are honored to be part of your daily ritual. With each cup, you are tasting not just our passion, but the dedication of every person we met in São Paulo and beyond.

We invite you to explore our current offerings and order your favorite roasts directly from our online shop: https://www.brewedmonday.com. Even better, come visit us in person at our café located at 415 Pine Ave, Anna Maria Island, FL. We would love to serve you a fresh cup, share stories from the road, and show you what makes Brewed Monday Coffee so special.